So, as you can see, my mind is not very focused on marketing or social media at the moment. But when I saw this quote in Writer's Digest (Nov/Dec 2017), I chuckled - okay, so it was more like caffeine-tinged-maniacal laughter - because not only is it an excellent strategy for social media but also for life in general.
"EVEN IF YOU ARE A NATURALLY CRANKY,
SNARKY, SOUR-TEMPERED PAIN IN THE ASS,
FOR GOD'S SAKE, SHARE THAT
WITH YOUR THERAPIST OR PRIEST.
WHEN YOU GO ONLINE TO PROMOTE YOURSELF
AND THEREFORE YOUR PRODUCTS,
TRY NOT TO ACTUALLY SCARE
PEOPLE OFF YOUR LAWN."
As someone who, in real life, straddles the line between pleasantly polite yet keeps-to-herself and curmudgeonly crazy lady who peers through the blinds absolutely certain those kids on tricycles are up to no good, I really hope I'm at least keeping my digital lawn welcoming and well-tended.
Are you running on caffeine right about now? Is your digital lawn full of weeds? How about your real lawn? Do you chase kids off your property or do you join them in a rousing game of hide-n-seek?